Everyone knows that one needs to experiment on the ads position in the layout so as to optimize their earnings as there is no hard and fast rule here. Certain statistics data do help but still considering the nature & origin of traffic and the behavior is unique for each and every blog and one needs to experiment with different layout ad positions so as to learn which one works best.
I have never used any plugin to insert ads on my blog and never will. I will always do it manually as it gives me more handling options. I don’t know how well plugins do their job but they certainly can’t come close to what we need to do while experimenting with different layouts.
What you have been doing till now?
You will get the code from the advertising company, paste it in your template or theme file and then monitor its performance.
Now you will try it at some different position or may be substitute it with a different ad format and then monitor its performance.
Based on your experimentation you might have to try many options (different ad formats of different networks) and it will become a pain to manage code for all ad formats from different ad networks such as adsense, tribalfusion etc
What you can do?
You can do what I do to experiment with different ad formats of different networks on my blog by the following method. If you have a better approach, feel free to share. I would love to hear you out.
I create php functions of each ad code that I use. Put all of this code in functions.php file and then call the respective functions inside theme file or template.
For example –
From 3rd line to 13th line, its the actual code taken from my Adsense account. Similarly from lines 19-29 and 35-44 are code for other ad formats I use.
Now whenever I need to change the ad being served, I will just remove its function call and replaced by the one desired.
For example –
Switching from BurstMedia skyscraper to Adsense skyscraper, I will just replace
<?php adsense_120x600(); ?>
<?php burstmedia_120x600(); ?>
Pretty easy. Isn’t it? How did you find the trick?
PHP implementation of ads have been quite popular and easy to use. However, my bet is you can’t place them inbetween content area.
I’d actually sort my cpm from all the ad networks, choose the best 2 ones (Usually adsense stays on top) and implement the next one as backup ad whenever PSA’s are served, using a plugin ‘whydowork’..
I also use cleanoptions to remove redundant tags.. thought I’d let you know 🙂
The plugin looks good and is best to use when you want the ads in middle of the content.
And content area is not the only area where you can put up ads. And if you want to use ads there too then you can use WP shortcodes to display ads. It will work similar to the above article.
Now the only difference which remains is that this tutorial for template wide implementation and upcoming shortcodes method for inside the content. 🙂
this post really helped me to monetize my traffic and i think my earnings will surely increase, thanx a million, keep up the good work.
Can you tell me some good websites which provide good revenue for CPA ads.
Keep experimenting for a month or so 🙂
Regarding CPA ads I don’t have much experience as of now.
yeah !!! plugins dont give the comfort that manual coding could 🙂
Manual coding is the best. Like assembly language is better than high-level language 😉
I saw the same tricks explained in many ways on other sites, but never this clearly 😀
Thanks buddy! 🙂